Well-being and mindfulness are increasingly part of the popular vernacular, and consumer behavior theory must evolve to include an understanding of experiences. The study of consumer psychology has generally focused on behaviors that lead to economic outcomes as a result of material possession, as if economic choices do not impact satisfaction in other domains of existence (e.g., individual, society, environment). Our understanding of the motives that drive acquisition is well developed while the experience that follows is generally uncharted.

There are many pathways to greater well-being, satisfaction, and mindfulness that occur after product acquisition, including foregoing acquisition altogether, and those are worthy of examination, as they may better illustrate where clothing users may harness their full agency to deploy sustainable consumption.

The roles that spirituality and spiritual practice play in the economic domain is a relatively new area of research and a largely unexplored area of consumer behavior related to fashion. The climate crisis has created the need to move toward degrowth, to live smaller and lighter, and this begs for more understanding about how to motivate it, especially in the most developed and wealthiest parts of the world.

The Covid-19 pandemic has assuredly punctuated the capacity of human behavior to shift quickly and dramatically, and there is evidence to suggest that, even for a short time, many clothing users paused to reflect about the quantity and scale of their clothing consumption, as they prioritized their health and well-being. As a researcher, there are some concepts or theories that researchers will find helpful to the investigation understanding these transformations, including those in the sustainable clothing consumption domain.